Memory cards can be a hot topic among photographers with many staying loyal to one brand whilst others will buy whatever is available. What is for certain though is that it is often a case of 'you get what you pay for'. Prices for the same capacity memory card can vary wildly with differences of over £20 between the cheapest and most expensive, a difference so large than often you can buy 2 cheap memory cards for the price of one expensive one. Often you will read reports of cheap memory cards either being so much slower or unreliable with high failure rates compared to their more expensive counter parts but is that always the case?